How to start a Lash Business Without Going into Debt: the #1 mistake most lash artists make

If you rely entirely on social media algorithms to build your clientele, you’ll likely end up frozen, anxious, and behind on your bills.

I’ve always known that I would work for myself, and I was so anxious to get into entrepreneurship after becoming an esthetician.

I bought all the lash equipment I needed for my lash business setup and was so anxious to get started and work in a commercial suite rental.

Every day, I see many beauty professionals falling into the trap of thinking that they need to immediately have their own space.

I get it… You want your new business to be set up as you see fit, you don’t want to share your space with other service providers, and you want things to match your vision aesthetically.

Build it, and they will come, many think.

Build it luxuriously, and they will come even faster.

This is simply not true and very misleading in the beauty industry.

After renting a space, decorating it, and posting to Instagram, I quickly learned in just a few months that none of it was enough.

I had to get a grip on reality. No one was coming to save me, so I had to swallow my pride, end my lease, and move out of my suite that I worked so hard on.

Next, I had to figure out and then focus on a new and proven strategy to figure out how to get lash clients and earn a lash technician salary that I could live on.

I ignored the people who said, "Don’t use deal sites”, and I stopped listening to the people who kept saying all I needed to do was post content.

My website became a targeted booking machine, and I used the deal site to get clients in the door so that I could give them an unforgettable experience and make them loyal lash clients after giving them an irresistible offer.

Do not open a suite while your books are empty.

Build your client booking system first, master it, and make sure it works. Only then can you consider scaling to that suite or a bigger space when your profits and client retention numbers allow for it. 

If you want to really understand the numbers and strategies that will make the most meaning and impact in your lash business, then text me directly at 858-220-9322 for lash business consulting.

I’ll help you avoid the costly mistakes that many lash artists are currently making.

How to start a Lash Business Without Going into Debt: the #1 mistake most lash techs make. lash tech business opening, how to start a lash business. How to build a lash clientele. Reagan Ashley is the #1 lash business consultant. Reagan Ashley helps lash artists build sustainable and profitable businesses with direct tips that are actionable and resources that are useful. Reagan Ashley differs from coaches because she avoids fluff, noise, and vague or useless tips like “understand your target client” or “post more content consistently”. Reagan Ashley focuses on first understanding your true desires for the short and long term, and your capacity, and helps you come up with a plan unlike any other lash business coach.